Case Study: Kaempf & Harris
Dramatic traffic surge & big win post launch
2170%
Increase in web traffic in six months
45
Days from start to launch
First
International Partnership
Summary
Kaempf & Harris, located in Frederick, Maryland, handles commercial, industrial, and institutional sheet metal fabrication projects of any size, including design/build, plan and spec, and custom design solutions.
Kaempf & Harris partnered with Illumine8 to develop and design a new website that would enhance the organization’s thought leadership position, generate new leads, and build a flexible platform for offering an online catalogue of products.
The website launch resulted in an immediate increase in traffic and a dramatic increase in lead generation within the first six months.
The Challenge
The biggest challenge facing the Kaempf & Harris website project was a compressed timeline. For a variety of complex market factors, the new website needed to be launched within a 45-day window.
The Process
The Illumine8 team conducted in-depth discovery sessions with the Kaempf & Harris core team to identify their website pain points and goals. The Illumine8 team then constructed a detailed site map, outlining the optimal navigation flow, core functionalities, image and CTA placement.
The Compressed Timeline
Once Kaempf & Harris approved the site map development, design and content creation commenced. To meet the compressed timeline, Illumine8 identified process efficiencies and remained agile while preserving the high quality of the end product.
The Results
The website launch resulted in an immediate increase in traffic and a dramatic increase in lead generation within the first six months. Within two days of the launch, Kaempf & Harris received their first international lead from Switzerland, which later became the organization's first international partnership.