Comsource Case Study

Case Study: Comsource

Community management company reaps rewards from innovative thought leadership approach

The Results

Comsource’s content strategy quickly gained traction, generating solid blog views, newsletter open rates, and a host of new leads. This momentum, which has generated more than 60 new contacts to date, was utilized to promote a think-tank style educational event for HOA board members. This event was designed by Illumine8 to position Comsource as an industry thought leader and as a helpful resource to HOA boards seeking assistance. Within the first 24 hours of registration, more than 50 percent of the event seats were filled. This think-tank event will be repeated and expanded into a valuable lead generation and brand awareness tool moving forward.

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