Beginning in September, we began to roll out the new brand and positioning of Illumine8 to better express our company, clients, and passion for the work we do. Over the last six years, our industry has changed. Over 50 percent of our clients trust our expertise not just with their marketing strategy, but also with their sales and customer experiences. These services didn’t exist at our firm three years ago.
When we decided to review our own visual identity, we also did some soul-searching. We discovered that our company has evolved to focus on and serve family-owned businesses. This wasn't a positioning we sought out, rather it has emerged organically. We have found that when working with family-owned-and-operated businesses our mission and passions align. The convergence of our expertise and the values of a family-owned business deliver game-changing results for our clients.
Our passion for strategic marketing, sales enablement, and delivering outstanding customer experiences on behalf of the brands that we serve has not changed. Our developed expertise understanding the intricacies of family-owned-and-operated businesses allows us to make strategic recommendations to our clients that create lasting value. Our new branding and positioning is a commitment to that expertise for our clients.
“We are extremely excited to share our new visual identity and brand positioning,” says CEO Christina May. “Not only do we think that it's beautiful, but this branding isn't just skin deep. Illumine8’s new brand allows us to deepen our commitment to family-based businesses and provides us new avenues to share our insights in marketing, sales, and customer experience.”
The rebranding includes new visual elements including a new logo, logomark, fonts, and color palette. Illumine8 adopted a dark blue as its primary branding color while retaining its original yellow as a complementary color in the palette, symbolizing a nod to the company's original mission of elevating brands into a spotlight.
Our new brand symbolizes and visually connects Illumine8 to the community, its clients, and candidates that join our firm. Each element was intentionally created to symbolize and communicate our values and mission through content.
Proven as the strongest hue for associations with trust and professionalism, blue emerged as the obvious primary color for Illumine8’s rebrand. The deep, mildly saturated dark blue hue contrasts firmly on white backgrounds and offers the same visual clarity as a background for our "Illuminating" accent yellow. Our brighter blue hue acts as a versatile, secondary complement in either instance.
Our rebrand not only focuses on visual aesthetics, but also on the positioning of delivering value through communication. Featured insights are at the forefront of our rebranding. Delivering value first through our expertise.