Content is King, sure, but did you forget about the Queen? All the wonderful content in the world isn't working for your business unless its found, read, and shared. This is where an inbound marketing strategy works double time for you and your business. But before we get ahead of ourselves, let's take a look at why Content is still the King.
Research conducted by the Custom Content Council with Roper Affairs shows that:
Content is, but is not limited to:
Content has come so far in the marketing world, that Don Draper wouldn't know what to do. Consumers don't want just pretty ads - they want ads that entertain, inform and educate. They want a 360 experience - one that only a total integrated marketing strategy can execute - immersing the consumer with content delivered they way they prefer.
So you have your content - a white paper, a blog post, an infographic. Now what? Breaking it down in medieval terms - the King has an announcement, the Queen throws a party and gathers an audience for him. She sends out invitations, she arranges an event, she gathers a crowd. Otherwise, The King's announcement wouldn't have the impact because the audience wouldn't be there.
In modern terms, the Queen is represented by the many communication tools available to your business. How do you get your content distributed? Here are a few examples of how to distribute a white paper:
Now that you know who's Queen - make your content marketing work for you! Read more about Illumine8's content marketing services.