In the 2022 Communicator Awards, Cochran & Mann’s website received the Award of Excellence in the professional services category and Kenwood Management’s Tenant Talk received an honorable mention in the video series category.
The Communicator Awards is a “leading international awards program recognizing excellence in communication across a spectrum of industries, championing effective and meaningful work.” They receive around 5,000 entries from companies of all sizes. The Communicator Awards is sanctioned and judged by the Academy of Interactive & Visual Arts.
Illumine8 is honored to help both Cochran & Mann and Kenwood Management provide award-winning work. They are a revenue operations company that helps companies in the building industry create value by aligning marketing, sales, and operational functions of their businesses.
Cochran & Mann Website
Cochran & Mann is an award-winning commercial painting and wallcovering company. They recently celebrated 30 years in the industry and Illumine8 helped them commemorate those three decades of success with a 12-month campaign that included an updated homepage, new content, and 30th-anniversary branding.
One of Illumine8’s goals with the website redesign was to drive engagement, increase conversions and provide a better overall user experience. To accomplish this, the team applied smart content automation to Cochran & Mann’s homepage, which allows the page to change based on the user’s segment. These segments include unknown visitors, property management industry visitors, construction industry visitors, or visitors in both categories. Smart content automation enabled Cochran & Mann to provide a customized experience to their users by presenting relevant information based on their interests.
Cochran & Mann also partnered with Illumine8 throughout 2021 to run a 30th-anniversary campaign. This campaign was centered around content that highlighted the values Cochran & Mann has held as a family-owned business since inception in 1990. This content included guides, blogs, infographics, and videos that exemplified their passion for the industry, the relationships they’ve fostered, and the ways they’ve given back to the community that has supported them.
In their “Lessons in Partnership” blog and video series, Cochran & Mann President Mike Cochran sat down with professionals from Benjamin Moore, PPG, and Tnemec to discuss the value of their partnership over the years. In their “Cochran & Mann By the Numbers” infographic, they showcase what 30 years of growth looks like in miles of caulk and gallons of paint. A Calculating the Long-Term Value of Your Commercial Paint and Wallcovering Investment guide exemplifies their expertise by discussing how to get the most out of a commercial paint job. In addition to the content, the website was also updated with special 30th-anniversary branding.
Tenant Talk
Tenant Talk is a five-part video series by Kenwood Management, a real estate investment and management company. One of Kenwood’s primary audiences is the businesses leasing space from the various properties throughout the D.C., Maryland and Virginia area. They greatly value their tenants and always aim to provide the resources they need to help their businesses grow. In Tenant Talk, Kenwood Management Principal Bill Singer and Illumine8’s Founder and CEO sit down to discuss various topics relevant to small businesses, such as creating a values-based mission and asking for customer referrals.
Congratulations to Cochran & Mann and Kenwood Management for their Communicator Awards recognitions. If you want to view more award-winning work or learn more about Revenue Operations for your company, connect with Illumine8.
