301.200.8945 Connect with illumine8
    301.200.8945 Connect with illumine8

      i8 Blog

      Creative, marketing, and development resources at your fingertips.

        Posts by

        Erik Pitzer

        Featured_Image
        1-Hour Marketing Plan: Highlights from the Frederick Nonprofit Summit
        Featured_Image
        Top NAHB International Builders' Show Blogs
        Featured_Image
        Top 4 digital marketing trends for distributors
        Featured_Image
        Steps for an effective customer retention strategy for distributors
        Featured_Image
        Email newsletters - a must for home service professionals
        Featured_Image
        Segmentation, targeting, & positioning for your home services business
        Featured_Image
        CRM implementation: A game-changer for manufacturers
        Featured_Image
        3 Differences Between Outbound & Inbound Marketing for Distributors
        Featured_Image
        Digital Transformation: Boost construction profits by hiring the best and giving them the best tools
        Featured_Image
        How to Boost Your Real Estate Industry Success on Social Media
        Featured_Image
        Boost Your Manufacturing Website's SEO with Google Analytics
        Featured_Image
        How to Make Your Construction Contracting Company Stand Out Online
        Featured_Image
        Building Success: Find Internal Team Alignment at IBS 2024
        Featured_Image
        Instagram Hacks for Successful Home Builder Social Media
        Featured_Image
        The Power of Typography: Real Estate Website Copy Tips, part two
        Featured_Image
        Elevate Your Real Estate Website Copy with Typography
        Featured_Image
        Boosting Construction Business Profits: 7 Must Know RevOps Strategies
        Featured_Image
        Scale Your Home Building Business with RevOps Dashboards
        Featured_Image
        Internal branding tips to increase employee retention, productivity
        Featured_Image
        Inbound marketing and integrated public relations for real estate
        Featured_Image
        Transform your built environment marketing strategy with AI
        Featured_Image
        Customer retention strategies for the anxious home services client
        Featured_Image
        The Innovative Housing Showcase - our take on positioning & strategies
        Featured_Image
        Four marketing strategy ideas for roofers to win more business
        Featured_Image
        Customer retention strategy, referrals, & reviews for contractors
        Featured_Image
        4 customer experience key performance indicators for distributors
        Featured_Image
        6 content creation tips for Real Estate teams website copy
        Featured_Image
        Manufactured homes disrupt building industry with revenue operations
        Featured_Image
        7 fonts to avoid to maximize your real estate website optimization
        Featured_Image
        Revenue Operations on Display at the International Builders' Show
        Featured_Image
        2023 color of the year & its influence on construction marketing
        Featured_Image
        4 Trends to Watch For at the '23 International Builders Show | i8 Blog
        Featured_Image
        How churn impacts customer retention & sales pipeline of manufactures
        Featured_Image
        Make a Marketing Budget for Your Construction Company | i8 Blog
        Featured_Image
        4 Questions When Building a Marketing Strategy | i8 Blog
        Featured_Image
        2022 Company Branded Gift Guide
        Featured_Image
        How to Create Buyer Personas For Today’s Built Environment | i8 Blog
        Featured_Image
        Workforce and affordable housing is the challenge – is manufactured housing the answer?
        Featured_Image
        Four methods of brand engagement you should be doing monthly
        Featured_Image
        How Data Accuracy Costs You $1.8 Trillion A Year | i8 Blog
        Featured_Image
        Eight building industry disruptors to watch and react to
        Featured_Image
        How to Survive Economic Headwinds - Blog | Illumine8
        Featured_Image
        Get RevOps ready with these six must-read books
        Featured_Image
        Apply within: Feeling the labor shortage squeeze? Leverage your RevOps principles to attract candidates
        Featured_Image
        Cochran & Mann website receives Award of Excellence in the 2022 Communicator Awards
        Featured_Image
        Why good is the enemy of great in your sales CRM system
        Featured_Image
        Why internal marketing should matter to your manufacturing business
        Featured_Image
        Tech Stack Audit: An Exercise For Bloated Software Systems | i8 Blog
        Featured_Image
        How to automate B2B sales with your website using RevOps
        Featured_Image
        Cochran & Mann Anniversary Campaign Wins Platinum - Blog | Illumine8
        Featured_Image
        Increase Customer Retention With These 5 RevOps Strategies | i8 Blog
        Featured_Image
        The tale of the boiling frog
        Featured_Image
        Digital Automation Saves Real Estate Firm - Blog | Illumine8
        Featured_Image
        How to embrace digital transformation with the five stages of learning
        Featured_Image
        The Only Revenue Reporting You Need in the Built Environment | i8 Blog
        Featured_Image
        Kenwood Management’s website wins two marketing awards
        Featured_Image
        When Should You Walk Away From A Customer? | i8 Blog
        Featured_Image
        Illumine8 Founder & CEO named among Frederick Top 50 Under 40
        Featured_Image
        The RevOps Revolution: Manifesto for creating a cycle of value | i8 Blog
        Featured_Image
        Illumine8 wins two gold 2021 MarCom Awards
        Featured_Image
        RevOps Isn’t New, But You Need It | i8 Blog - Thought Leadership
        Featured_Image
        2021 Business Holiday Gift Guide | i8 Blog
        Featured_Image
        How to grow your business by marketing with a beginner’s mindset
        Featured_Image
        Your Sales Enablement Flight Plan for Growing Revenue | i8 Blog
        Featured_Image
        How CEOs make time to create that “unexpected leap forward”
        Featured_Image
        Why Strategies Won't Save Your Business, But Frameworks Will | i8 Blog
        Featured_Image
        Summer slow-down? What the trends tell us about the August slump
        Featured_Image
        Six transformative books for every business leader | i8 Blog
        Featured_Image
        Five Steps to a Better Sales Strategy | i8 Blog
        Featured_Image
        Why New Technology Implementations Are A Game of Poker | i8 Blog
        Featured_Image
        How to fail perfectly in business | i8 Blog
        Featured_Image
        What Basketball Can Teach You About Employee Retention | i8 Blog
        Featured_Image
        Changes to Third-Party Cookie Use on Google - Blog | Illumine8
        Featured_Image
        How family businesses can build sales automation
        Featured_Image
        Why Your Business Doesn’t Have Competitors | i8 Blog
        Featured_Image
        Race to RevOps | i8 Blog - Thought Leadership
        Featured_Image
        The Fluidity of Business | i8 Blog - Thought Leadership
        Featured_Image
        Revolutionary Trends That Will Define 2021 for Generations | i8 Blog
        Featured_Image
        How to Survive a Pandemic and Other Tripwires in 2021 | i8 Blog
        Featured_Image
        Digital transformation & back office automation for distributors
        Featured_Image
        Death To Discounts | i8 Blog - Thought Leadership
        Featured_Image
        Bridging The Gap Between Passion and Profit in Your Business | i8 Blog
        Featured_Image
        Coaching Business Performance in the Next Normal | i8 Blog
        Featured_Image
        Embracing Uncertainty | i8 Blog - Thought Leadership
        Featured_Image
        Leveraging Failure to Grow a Business | i8 Blog - Thought Leadership
        Featured_Image
        Creating growth within your team
        Featured_Image
        How your family-owned businesses can grow its social media following
        Featured_Image
        Building creative thinking in the workplace
        Featured_Image
        Illumine8 wins gold Communicator Award for website design
        Featured_Image
        Illumine8 wins two silver Communicator Awards
        Featured_Image
        Celebrate your construction company's anniversary with branding
        Featured_Image
        Building The 100-Year Company | i8 Blog - Thought Leadership
        Featured_Image
        Stripping Your Business to Prepare For The New Normal | i8 Blog
        Featured_Image
        Strategically Pivot Your Business During Challenging Times | i8 Blog
        Featured_Image
        How to build your target audience to improve marketing segmentation
        Featured_Image
        Adapting to Generational Change | i8 Blog - Thought Leadership
        Featured_Image
        Improving customer experience by executing internal marketing strategy
        Featured_Image
        Illumine8 recognized for coveted Summit Emerging Media Award
        Featured_Image
        Talent attraction and retention key to Illumine8's continued success
        Featured_Image
        2020 Family Business Trends | i8 Blog - Thought Leadership
        Featured_Image
        Illumine8 wins silver W³ award for web design
        Featured_Image
        Illumine8 wins platinum award for print media in global competition
        Featured_Image
        Illumine8 earns two international digital media awards
        Featured_Image
        Spotting a Fake | i8 Blog - Thought Leadership
        Featured_Image
        Inbound marketing growth strategies for contractor family businesses
        Featured_Image
        Illumine8 presented silver Davey Award for Lion & Dove logo design
        Featured_Image
        Embracing AI in small businesses
        Featured_Image
        How customer service differs from the customer experience
        Featured_Image
        Illumine8 completes coveted Goldman Sachs 10,000 Small Businesses program
        Featured_Image
        Customers must remain at the heart of your branding strategy
        Featured_Image
        Top ten 2020 digital transformation trends | i8 Blog
        Featured_Image
        Five key characteristics of generational family businesses
        Featured_Image
        Shareholder vs. Society: Defining Business’s Changing Role | i8 Blog
        Featured_Image
        How to leverage content marketing storytelling for family businesses
        Featured_Image
        Customer satisfaction KPIs you need to implement now | i8 Blog
        Featured_Image
        Starting your day right for success
        Featured_Image
        How High Performing Businesses Leverage Internal Marketing | i8 Blog
        Featured_Image
        Profitable negative reviews? Womply survey proves correlation | i8 Blog
        Featured_Image
        Internal team alignment for building professionals going digital
        Featured_Image
        A decade’s journey from employee to entrepreneur and why 90% of founders never look back
        Featured_Image
        Brand New Illumine8 | i8 Blog - Thought Leadership
        Featured_Image
        Mid-Year Review Critical to Sustainable Business Success
        Featured_Image
        California’s Consumer Privacy Act - Blog | Illumine8
        Featured_Image
        Illumine8 Wins Two 2019 dotCOMM Website Awards
        Featured_Image
        Illumine8 Team Wins Two 2019 Summit Creative Awards
        Featured_Image
        How increased data breach concerns have led to the death of cookie tracking
        Featured_Image
        DMN Names I8 CMO, Christina May, a 2019 40UNDER40 Winner | i8 Blog
        Featured_Image
        How to create and execute an effective business strategy
        Featured_Image
        4 sales strategies better than cold calling
        Featured_Image
        Illumine8 wins multiple international marketing awards
        Featured_Image
        How to build a sales pipeline
        Featured_Image
        How to build your first sales team | i8 Blog
        Featured_Image
        5 ways to improve your sales closing rates
        Featured_Image
        How to create a lead scoring model for your business
        Featured_Image
        When generating more leads is not the answer
        Featured_Image
        Business development trends for 2019
        Featured_Image
        5 signs you need a sales enablement program | i8 Blog
        Featured_Image
        Marketing’s role in surveillance economics | i8 Blog
        Featured_Image
        Signs you need to hire a sales enablement consultant
        Featured_Image
        How sales enablement improves your bottom line
        Featured_Image
        When you love your business to death | i8 Blog
        Featured_Image
        Five B2B marketing trends to watch in 2019 and beyond
        Featured_Image
        How to justify investment in internal marketing to key influencers
        Featured_Image
        Improve sales process in three easy steps
        Featured_Image
        Sales enablement best practices
        Featured_Image
        How to put your net promoter score (NPS) into action
        Featured_Image
        Why internal marketing is important and how to get started
        Featured_Image
        The content king is dead
        Featured_Image
        What's the difference between customer service and experience?
        Featured_Image
        How to win the customer experience and fortify your brand
        Featured_Image
        Illumine8 Wins Two Gold MarCom Awards
        Featured_Image
        Does your business need to be on Yelp?
        Featured_Image
        Are you leasing your website? | i8 Blog
        Featured_Image
        Illumine8 wins silver Davey Award
        Featured_Image
        How to create your first formal marketing budget | i8 Blog
        Featured_Image
        What businesses need to know about impending Google+ shutdown
        Featured_Image
        What's the 80/20 rule and how can it help your business?
        Featured_Image
        Why customer service bots should be considered by all businesses
        Featured_Image
        What is OKR? A brief history.
        Featured_Image
        Accounting terms glossary, A To G
        Featured_Image
        How to prepare your data for a new CRM
        Featured_Image
        4 marketing tips for trades contractor businesses
        Featured_Image
        High timber prices continue to have significant impact on construction industry
        Featured_Image
        The best content marketing tools ever
        Featured_Image
        The five best logos in downtown Frederick
        Featured_Image
        5 grammar rules you should never break in content marketing
        Featured_Image
        Marketing tips for Property Managers: how to leverage amenities
        Featured_Image
        Social media strategy for window and door distributors
        Featured_Image
        Illumine8 wins two dotComm awards | i8 Blog
        Featured_Image
        3 Reasons Established IT Companies Could Be In Trouble | i8 Blog
        Featured_Image
        Why renewable energy marketing should move beyond green
        Featured_Image
        E-commerce continues emergence as game changer for manufacturers
        Featured_Image
        3 Lessons Contractors Can Learn From Dirty Jobs | i8 Blog
        Featured_Image
        5 reasons your remodeling website needs a remodel
        Featured_Image
        How contractor website redesigns can increase business
        Featured_Image
        Illumine8 Wins Bronze Summit Creative Award
        Featured_Image
        How secret shopping can help customer service performance
        Featured_Image
        What is a customer effort score or CES?
        Featured_Image
        The 3 biggest red flags when considering a website redesign
        Featured_Image
        What is a net promoter score?
        Featured_Image
        What is the new HubSpot Service Hub?
        Featured_Image
        The rise of the email course
        Featured_Image
        Top 5 new digital customer service trends
        Featured_Image
        Improve your design in 5 minutes with these 5 tips
        Featured_Image
        Tips for great customer service in the digital age
        Featured_Image
        PR communication strategies to turn NIMBYs into promoters
        Featured_Image
        5 things we learned at HubSpot Partner Day you must know
        Featured_Image
        Illumine8 wins communicator award of distinction
        Featured_Image
        10 social media accounts every marketer should follow | i8 Blog
        Featured_Image
        Illumine8 wins gold Hermes creative award
        Featured_Image
        Monday marketing Q&A: Video marketing
        Featured_Image
        Start making Facebook videos today with these 3 apps
        Featured_Image
        4 tips for tracking real estate marketing ROI
        Featured_Image
        YouTube SEO demystified: How to get more views on your videos
        Featured_Image
        5 ways to leverage National Remodelers Month
        Featured_Image
        How to improve your online reviews in 7 days
        Featured_Image
        How to get your press releases published in seconds
        Featured_Image
        Monday Marketing Q&A: Social media's role in public relations
        Featured_Image
        Is HubSpot worth it?
        Featured_Image
        5 tips for evaluating a HubSpot Agency Partner
        Featured_Image
        Marketing Monday Q&A: Font advice for graphic design | i8 Blog
        Featured_Image
        Monday Marketing Q&A: Business growing pains as an entrepreneur
        Featured_Image
        Kelly Jacobson's Illumine8 marketing internship story
        Featured_Image
        5 lessons learned after 5 years in business
        Featured_Image
        6 marketing planning tips for contractors
        Featured_Image
        How the 2018 Steel Tariffs Will Disrupt Construction Industries | i8 Blog
        Featured_Image
        Marketing Monday Q&A: Real estate edition
        Featured_Image
        What is account-based marketing or ABM?
        Featured_Image
        5 sales KPIs you should start tracking right now
        Featured_Image
        Content marketing 101
        Featured_Image
        What are KPIs Best Practices? | i8 Blog
        Featured_Image
        What is sales enablement?
        Featured_Image
        Making sense of inbound marketing KPIs: Key metrics to watch
        Featured_Image
        Illumine8 After Hours: Super Bowl commercial winners & losers
        Featured_Image
        Marketing Monday Q&A: Google Chrome update
        Featured_Image
        What millennial home buyers want in new construction homes
        Featured_Image
        Natural disasters fuel opportunity for contractor marketing
        Featured_Image
        Marketing Monday Q&A: All about landing pages
        Featured_Image
        What is demand generation?
        Featured_Image
        With remodeling spending on the rise is your construction firm ready?
        Featured_Image
        Illumine8 After Hours: Best Super Bowl commercials
        Featured_Image
        Personas & market segmentation for your building industry business
        Featured_Image
        5 key operations team trends to watch for at the 2023 IBS Las Vegas
        Featured_Image
        What are personas?
        Featured_Image
        What is inbound marketing?
        Featured_Image
        llumine8 After Hours: Best cameras for marketers
        Featured_Image
        Photo editing cheat sheet for inbound marketers
        Featured_Image
        IBS and KBIS recap: Trends to watch in the building industry
        Featured_Image
        Illumine8 After Hours recap: Predictions for 2018
        Featured_Image
        4 tips for taking effective marketing photos
        Featured_Image
        Illumine8 After Hours recap: The best (and worst) of 2017
        Featured_Image
        Quick guide to managing your brand's social media reputation | i8 Blog
        Featured_Image
        2018 Pantone Color of the Year: Ultra Violet
        Featured_Image
        Marketing Monday Q&A: Email Marketing
        Featured_Image
        Illumine8 After Hours Recap: Client gifts edition

        Connect with Illumine8

        Learn More